MOZ ISLANDS & SAFARIS

BRIEF 

Formally known as Vilankulos Red Dunes and now named Moz Islands & Safaris was operating completely on word-of-mouth recommendations and relying solely on their business’s reputation to book tours in Vilanculos, Mozambique. They sought digital marketing that would target tourists globally because they did not have a website or TripAdvisor business account. They held multiple social media accounts that were inactive or displayed inconsistent content. They sought a consistent brand message that positioned them as local guide experts and wanted to introduce online bookings.    

APPROACH

LMarketing traveled to Vilanculos to explore Moz Islands & Safaris and tour their operations. While there, we researched tour attractions, local activities, and what drew tourists to the area. The most popular activity being the daily island trips, which offered incredible views above and underwater. Many African countries are landlocked, while Mozambique is along the crystal blue Indian Ocean offering access to water recreation and fresh seafood. Moz Islands & Safaris initially started by providing natural sand dunes tours along the beach, eventually growing to provide various local tours. 

SOLUTION

A rebranding took place, coupling with a new logo, slogan, and website. Website copy and content was created to inform online customers about the destination and tours available. Local photography and videography was shot of the locations natural beauty to capture audiences attention. A TripAdvisor account was created to increase online visibility and display client testimonials. Old customers were reached and new customers were encouraged to post their reviews of the tours. Mozislandsafaris.com launched to include online tour bookings, accommodation options, and safari itineraries. New revenue streams such as Culinary Tours, were created to expand and offer a variety of tours for all travelers. Relationships were formed between Moz Islands & Safaris and luxury restaurants to offer clients the top foodie spots and local delicacies. While transportation booking was made easier to encourage country wide travel between Tofo, Vilanculos, and Gorongosa National Park. Moz Island & Safaris’s all-encompassing tour activities were provided with tour descriptions to efficiently assist an online booker’s experience.         

⇥ Rebranded business name and logo

⇥ Website with online booking

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⇥ Website copy and content

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⇥ Social media management with individualized photos and videos 

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⇥ TripAdvisor account with customer reviews 

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⇥ Google Business account with AdWord campaigns 

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⇥ Paid Facebook advertisements 

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⇥ Travel brochure